GE Case Study - 2927 Words

Case Study GE’s Two-Decade Transformation: Jack Welch’s Leadership By For BUS 463 - AE Contents Summary of Background and Facts General Electric General Electric (GE) occupied the eighth spot on Fortune 500’s list of companies at the close of 2013. While number eight was a slide from 2012’s number six GE maintains its position, as one of the world’s largest and most influential corporations. Today, GE’s operates in over 160 countries and is led by Jeffery Immelt. During 2013 GE reported, total revenues approached 147 billion USD and profits around 13.6 billion USD. (CNNMoney, 2013). GE appears in textbooks from the third grade through the PhD. Level of the world’s best business and engineering†¦show more content†¦Corporate structures remained largely unchanged between the end of World War II and 1980 but that was all about to change. Competition from Japan, the desktop PC and the dawn of the information age forced GE to rethink its operational model and search for a strategy that would enable them to remain competitive as the century ended. Welch quickly assessed that GE w as too big and too slow to maintain its current market positions much less grow them. The strategic planning model Welch inherited held nine layers between idea and decision with over 200 personnel involved in the process, hardly â€Å"lean and agile†. John Boyd developed what he called the OODA Loop to describe winning in air combat maneuvers. The OODA Loop consists of a cycle of four steps; Observe, Orientate, Decide, Act (OODA), Boyd argued that when two aircraft are engaged in a dogfight the pilot who has the fastest OODA Loop cycle will win. â€Å"The OODA Loop found advocates not only in the U.S. military, but also in the realms of business and sports – anywhere a competitor seeks and edge.† (McIntosh, 2011). Welch recognized that if GE was to win against the completion he needed to cycle its strategic planning OODA Loop faster. He responded by eliminating 5 layers of bureaucracy and over 50% of the planning staff. â€Å"We used to have department managers, sector managers, subsector managers, unit managers, andShow MoreRelatedGe Cas e Study2081 Words   |  9 PagesDate: April 27, 2009 Course 5130: Strategic Thinking Session 3 Assignment: GE Case Study The culture at General Electric, before Jack Welch assumed his role as CEO in 1981, was highly decentralized, where significant emphasis on strategic planning was levied on 43 Strategic Business Units. However, Jack’s vision of changing the culture of the company was a priority to him. As a result, Jack began the culture change by replacing 12 of his 14 business heads. He replaced themRead MoreGe Case Study Essay1458 Words   |  6 Pagesresponsibility is defined in Chapter 5 as the corporate duty to create wealth by using means that avoid harm to, protect, or enhance societal assets. Did GE in the Welch era fulfill this duty? Could it have done better? What should it have done? I believe that Welch only fulfilled one portion of his corporate social responsibility duty. Financial results for GE show that Welch was very effective in directing a highly profitable company, but he did so at the expense of many of the employees of the businessRead MoreCase Study of the GE-Honeywell Merger934 Words   |  4 PagesGeneral Electric, Honeywell International, and Arbitrage The General Electric (GE) and Honeywell International (HI) case illustrates the complexities of structuring mergers and acquisitions when the combined firms are capable of exerting market influence that threatens the competitive landscape. While General Electrics CEO, Jack Welch, characterized the deal as, This is the cleanest deal youll ever see, European anti-trust regulators were not so inclined to view the transaction as harmlessRead MoreCase Study : Ge Health Care1634 Words   |  7 Pagesin the marketplace. GE health care has a global reorganization. IT should be considered as one of the most important key factor for their success. GE health care take record of each and everyone their patients records with the help of the technology that was developed during the years. They use a number of IT function for themselves and their patient’s convenience. Here in the below are listed with some of the evidences to prove that GE is a true technology user. One desktop GE believes in the powerRead MoreEssay about Case Study: Ge Jeffrey Immelt1289 Words   |  6 PagesCase Study: GE: Jeffrey Immelt – Change in Strategy, Style and Culture Sandra Armenta South University Online Dr. Patrick Udeh January 30, 2012 Case Study: GE: Jeffrey Immelt – Change in Strategy, Style and Culture In all companies changes in strategies, style and culture are experienced when management changes occur. This was no different with GE. As Jack Welch stepped down as CEO after 20 years, Jeffrey Immelt was chosen as his successor. He had some big shoes to fill. â€Å"Immelt becameRead MoreGe Medical Case Study: in China for China1137 Words   |  5 PagesAjaya Tachajanta 2011 General Electric Medical Systems, 2002 Overview GEMS is the world’s leading manufacturer of diagnostic imaging equipment and part of Milwaukee-based GE. It is the leader in MR and CT imaging in all regions. According to Immelt’s strategy, GEMS evolves from taking joint-venture and acquisition as the first step where business’s size is matter. Secondly, Global Product Company (GPC) concept is introduced aiming at cutting cost by shifting the manufacturing activities from high-costRead MoreGe Medical Case Study: in China for China1127 Words   |  5 PagesAjaya Tachajanta 2011 General Electric Medical Systems, 2002 Overview GEMS is the world’s leading manufacturer of diagnostic imaging equipment and part of Milwaukee-based GE. It is the leader in MR and CT imaging in all regions. According to Immelt’s strategy, GEMS evolves from ta king joint-venture and acquisition as the first step where business’s size is matter. Secondly, Global Product Company (GPC) concept is introduced aiming at cutting cost by shifting the manufacturing activities from high-costRead MoreCase Study Analysis: Ge’s Talent Machine Essay1498 Words   |  6 PagesCase Study Analysis: GE’s Talent Machine Brandie Buffins Grand Canyon University HRM – 635 Acquiring, Developing, and Leveraging Human Capital September 19, 2012 Case Study Analysis: GE’s Talent Machine General Electric (GE) has been well known and valued for embracing quantifying talent as well as rising talent when it comes to leadership. This organization makes sure that this is a key factor when it comes to their business planning. GE requires learning sessions all year long, which entailsRead MoreCase Study: Ge Healthcare in India: an (Ultra) Sound Strategy?1142 Words   |  5 PagesCase Study: GE Healthcare In India: An (Ultra) Sound Strategy? What are the basic facts? GE Healthcare India, a joint venture between General Electric (GE) and the Indian multinational Wipro Ltd., had ended the 2005-2006 year with a significant rise in sales of 10% since last year. They were the market leader in the $77 million ultrasound machine market, beating its competitors, which included Siemens, Toshiba and Philips. The president and CEO of GE Healthcare India, V. Raja read the newspaperRead MoreChp 9 Case Study 360 Review at GE Essay1308 Words   |  6 Pagesï » ¿ Week #5 – Case Study 360-Degree Appraisals at GE Davenport University Topic Paper - HRMT 700 Cecile Morris Week #5 – Case Study 360-Degree Appraisals at GE Recap and Analysis General Electrics’ Durham, North Carolina assembly employees have a unique work environment in which they build the GE90 jet engine for Boeing. The 9 engine build teams consist of approximately 18 employees who own the entire process of assembling some 10,000 parts perfectly to create one complete